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It’s a Numbers Game. What’s yours?

Clients often ask us numerous metric-related questions regarding the lead-to-sales pipeline. They sound like this: What percentage of leads will become qualified? How many leads do I need to generate...

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Email drip campaign or water-boarding?

We often are asked by clients, how often is “too often” when it comes to e-mailing prospects and clients. Can I e-mail them once a week? Twice a month? Just once a month? One client just relayed a...

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The five reasons NOT to use Marketing Automation

Let’s be clear upfront.  As a marketing firm that has embraced automated lead nurturing and has experienced the results firsthand, we’re not having a change of heart.  But based on our experiences...

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Videos Drive Action From BtoB Executive Buyers, Really!

Another great article from emarketer.com! Videos are going to be the “it” BtoB marketing tactic during 2011. If you are a BtoB marketing or PR pro that is NOT using videos in your mix write down...

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Celebrating Arketi Day!

Do you ever feel the stretch between January and Memorial Day (all the way in May) is too long? We do too and think you should consider knighting your own company day! Arketians use Arketi Day to catch...

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Happy Earth Day!

In celebration of Earth Day and as a demonstration of Arketi’s commitment to environmental protection and sustainability, we’d like to share some of our efforts to go green. Minimizing paper? At our...

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Creative Work by Arketi Hits the Highway for Technology Association of Georgia

As part of the Technology Assocation of Georgia’s (TAG) Georgia Awareness campaign that kicked-off July 11 with Georgia Governor Deal, Arketi Group created a series of billboards designed to highlight...

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Using Win-Loss Analysis to Generate Relevant Marketing Content

According to Marketing Sherpa’s 2011 e-mail Benchmark report, delivering relevant content in emails was identified as a top challenge by nearly 70% of B2B Marketers.  Anyone who has embarked of...

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The Arketi Annual Pumpkin Contest!

Arketi’s annual pumpkin carving contest is here! Arketians have been hard at work brainstorming what it takes to win your vote (by any means necessary). You never know what celebrities, characters or...

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Arketi Group Recognized for Excellence at the 2011 PRSA Georgia Phoenix...

Congratulations to Team Arketi! 2011 PRSA Georgia Phoenix Awards winners Arketi Group wins Phoenix Awards with its award-winning clients!   PRSA|GA Phoenix Marketing Business to Business Program –...

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Congratulations Sami Jajeh!

Last night, Arketi Principal Sami Jajeh was awarded the Lifetime Achievement Award at the 2011 TAG Tech Marketing Awards. This award recognizes well-known individuals who have made outstanding...

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Happy Holidays From Arketi!

Over the weekend, the Arketi team celebrated the holidays together at Ray’s on the River with delicious food, drinks and company. Celebrating their first winter holiday with Arketi were several new...

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Bringing Joy to the Community

In 2011, Arketi has was able to help families, individuals and companies from Greater Atlanta to Uganda and Afghanistan. As a firm, Arketians collected with boxed and canned goods for the Atlanta...

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Weekly Reads for Feb. 20, 2012

Here are our top 10 picks for this week:   Five Trends B2B Marketers Need to Understand to Succeed in 2012 From MarketingProfs Chris Chariton explains why marketers should focus on content creation,...

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Spring Community Service Project

Last week, Arketi participated in High Tech Ministries’ Serve@Work “Building a Better Beginning” project. The Arketi team helped with an “extreme home makeover” for Sheltering Grace, a shelter that...

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Harnessing Happiness: Positive Psychology at Work

What if achieving success was as simple as being happy? While we are wired to believe that happiness stems from success, psychologist and author Shawn Achor argues that the reverse is true. According...

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Knowing Your Audience is Like being Dealt a Royal Flush

Messaging that resonates with your audience is a foundational element when creating a successful PR or marketing campaign. Even when developing corporate messaging, the idea that your audience...

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Arketi Iron Chef Competition

For our 2012 team outing, the Atlanta office packed up early one Friday afternoon for Arketi’s Iron Chef competition at The Cook’s Warehouse. Each team received the same pre-set menu but was encouraged...

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Weekly Reads for Sept. 17, 2012

Here are this week’s top BtoB PR and marketing stories: Twitter unveils new ‘business-friendly’ design from BtoB Magazine Twitter has redesigned its Web interface and updated its mobile apps to help...

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Avoid Getting Penalized for Mobile Site Errors

Google recently announced that it is going to implement ranking changes for sites that are misconfigured for smartphone users in the near future. That’s a strong incentive to get your site working...

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Weekly BtoB Round-Up for July 15, 2013

Here are the top 10 business-to-business PR and marketing articles from this week. Enjoy! How to get to the top of YouTube from USA Today You’ve seen the awesome statistics that accompany each video on...

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TAG Orientation

You know that feeling when you walk into a room and realized that you don’t recognize a single face nor are you really sure what to do next? Many people often feel overwhelmed and disconnected when...

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Our Very Special 12 Days of Christmas

The holidays are a fun and special time for us at Arketi Group. But instead of your typical holiday card, we wanted to be a little different and display some of our creativity. So we’ve combined our...

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Weekly B2B Round-Up for Feb. 24, 2014

Here are the top business-to-business PR and marketing articles from this week. Hope you enjoy! Half of Consumers Now Read Emails Only on Mobile Devices, New Yesmail Study Finds: E-Commerce on Mobile...

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Putting the “Y” back in Marketing – Marketing Questions to Ask

The Arketi team has started asking “why?” more. It’s not that we’ve regressed back to our toddler days. Rather, we believe this simple question has the power to make us, and our clients, better...

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